Nothing is planning a Phone (3), but intends to take its time

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The pace of smartphone renewals is generally quite clear: it is each year that manufacturers refresh their ranges, to better stimulate their sales and make the necessary technical improvements. The young brand Nothing, whose first product actually dates from July 2022 – the Phone (1), therefore – has launched the Phone (2) which succeeded it in July 2023, and we could expect the Phone (3) to appear during the summer of 2024.

Carl Pei, co-founder of the brand, who is most often responsible for Nothing's communication himself, announcement today in a video dedicated to its ambitions in terms of artificial intelligence that the Phone (3) will not be made official before 2025. And it is precisely because the brand wishes to perfect its expertise in the field of AI, itself particularly recent, that the smartphone will have a late launch. “For two months, we have been defining and prototyping AI interactions”says Pei. “It’s important that we create a good product, integrating hardware and AI in a way that it is useful and makes people smile”he continues.

A Phone (3) focused on AI

Nothing, which is also banking on the integration of ChatGPT into its products, is currently talking about a dynamic home screen powered by AI, personalized voice interactions with the smartphone, particularly at its start-up, and hopes to develop it much more by next year. However, to convince, it will need to rise to the level of Google and Samsung, who have placed AI at the heart of their products since the launch of Pixel 8 and Galaxy S24while Apple prepares to compete with them with iOS 18.

If the Phone (3) is not yet ready, we must finally remember that Nothing is not idle. The firm has been marketing its Phone (2a), a mid-range model, since last March, and it has just announced the upcoming launch of a Phone 1 (without parentheses, this time!) under its derivative brand CMF by Nothingwhich will, in accordance with its usual positioning, be billed at a low price.

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