Apple Intelligence: the Cupertino brand confirms that Gemini cannot be excluded

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If there is one announcement that should be remembered from the inaugural keynote of Apple's Worldwide Developers Conference 2024 (WWDC), it is Apple's entry into the artificial intelligence sector. The AI ​​is called Apple Intelligence in Cupertino, which allows it to display the same acronym asartificial intelligence (AI in English).

This in-house AI, which we have detailed in this article, will be at work in many parts ofiOS 18, available in beta version for a few months, and subject to using the device in American English. It will only be functional on iPhone 15 Pro And 15 Pro Max, but we imagine that all future iPhone 16s will benefit from it. Today, the power of the Apple A17 Pro chip is actually necessary to run from the smartphone (on-device) said artificial intelligence functions. These are quite numerous, ranging from the creation of images to the summary of texts, including the ability of the Siri assistant to search for information in one or more apps on the iPhone and adapt to natural language.

Pragmatism and semi-announcement

What AI models are at work? Craig Federighi, Senior VP at Apple, confirms that all of the generative models used in Apple Intelligence are designed in-house. “We know there are other models available, and some are fantastic”, however, he clarified during a round table that we were able to attend. What to justify ChatGPT integration with Siri, OpenAI's AI being offered to the user within the personal assistant. In the event that its expertise is used, Siri will also ask the user if they accept its use… at no additional cost.

Pragmatically, Apple therefore prefers to use competing AIs rather than being satisfied with its own. And while Gemini, Google's generative intelligence, was on everyone's lips before this WWDC, no announcement is yet on the agenda. With a view to “offer users the model of their choice”Federighi assures that Apple has “Looking forward to integrating models such as Google Gemini, for example, in the future”. This being said, communication is under control: the name is launched to better tease a future development, without concrete announcement for the moment.

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