Huawei Pura 70 Ultra, Top 1 in the smartphone camera ranking

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Available in France for pre-order since the beginning of May, the new series of HUAWEI smartphones is already generating significant enthusiasm, and for good reason: HUAWEI Pura 70 Ultra is the world's #1 smartphone in terms of photographic performance and zoom. Discover the advantages of these three extremely ambitious new models: the HUAWEI Pura 70, Pura 70 Pro and Pura 70 Ultra

Whether you choose the Huawei Pura 70, Pura 70 Pro or Pura 70 Ultra smartphone, you benefit in all cases from a new generation XMAGE camera associated with a new motion engine called Huawei stunning brightness, but you also manage to capture the perfect moment very easily, whether you are looking to photograph a subject close or far away.
On this new series, Huawei greatly improves the quality of portrait photos, thanks to an even more intelligent perception of light, shadow, blur and skin tones. With the front camera, it becomes possible to naturally beautify facial features, but also and above all to create a precise rendering capable of retaining the finest details such as hair or facial features.

HUAWEI Pura 70 Ultra: breathtaking photos

On the Huawei Pura 70 Ultra model, we rely on an ultra-bright retractable camera with 1-inch sensor and F1.6 physical aperture. Extremely powerful, this camera is able to freeze a subject traveling at speeds of up to 300 km/h. Racing cars, planes, animals and insects: movements are no longer a hindrance to the success of your photographs, whatever your level of practice.

Huawei Pura 70 Ultra, Top 1 in the smartphone camera ranking

For the first time in the industry, this smartphone relies on a retractable camera structure, based on the Advanced Rotatory Transmission System. Very concretely, the device can extend autonomously during shooting to give more room to the internal structure of the camera. Associated with a carefully controlled headroom height, this technology promotes a sharp, bright, professional quality image, combined with flawless stability.
According to DXOMARK tests, the Huawei Pura 70 Ultra smartphone obtained an overall score of 163. It is the world's leading smartphone for its camera due to three criteria on which it remains the leader:

  • The photo, with a rating of 169
  • The zoom, with a score of 164
  • Blur (photos with artistic blur in the background), with a score of 85 On the last two criteria evaluated, the Huawei Pura 70 also obtains a very good score: 148 for the video and 82 for the preview (fidelity of preview versus actual shooting).

Huawei Pura 70 and Pura 70 Pro: the choice of the best technologies

On the more affordable Huawei Pura 70 and Pura 70 Pro models, the brand has also deployed a high-performance new generation Ultra Lightning camera. The main camera has a large 1 or 1.3 inch sensor, with the largest focal aperture currently on the market, F1.4, for highly bright results. In addition, the camera of these two smartphones includes a high-precision slide guide motor, allowing a significant increase in stability compared to previous models. The rendering is always extremely clear and precise, including in moving situations.

Huawei Pura 70 Ultra, Top 1 in the smartphone camera ranking

Robust, efficient and durable phones

The new HUAWEI Pura 70 series smartphones feature a new generation Huawei X-TrueTM Display screen, ultra clear, characterized by a definition of 460ppi and up to 2500nits of brightness with high dynamic AI HDR display. Clear and dynamic rendering, thanks to the LTPO 1-120Hz adaptive refresh rate allowing total adaptability to the user's needs, depending on each use of the smartphone.

For added durability, the Pura 70 and Pura 70 Pro models are made with Super Strong Kunlun Glass, featuring 100% improved strength compared to the first generation Kunlun Glass. The Pura 70 Ultra, for its part, includes Kunlun Crystal Armor glass combining aesthetics, durability and anti-scratch technology for an aesthetic, highly transparent and durable result over time.

Huawei Pura 70 Ultra, Top 1 in the smartphone camera ranking

In terms of performance, the 3 smartphones operate with a battery of 4,900 to 5,200 mAh. They are all characterized by optimized autonomy, but also a charging speed which makes daily life easier for users (compatible with 66W, 50W or 80W fast charging depending on the model). The choice of the latest version of EMUI 14.2 constitutes one last undeniable strong point: this interface has been simplified and improved for even more pleasant use, in a modern and intuitive visual style. With the Aurora store, you can download Google applications on your smartphones, tablets, etc. All the resources to do this are available on the Huawei forum.

The new smartphones are available on the brand's store, starting at €999 for the Huawei Pura 70, €1,199 for the Huawei Pura 70 Pro and €1,499 for the Huawei Pura 70 Ultra.

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