AMD also wants its share of the AI ​​pie and presents itself as an alternative to Nvidia

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In Barcelona, ​​we were able to meet Jack Huynh, Senior Vice President and General Manager of the Computing and Graphics Business Group at AMD. He began his career in 1998 as a microprocessor design engineer and rose through the ranks over the years.

The keystone software

Jack Huynh has worked at AMD since 1998 and started as an engineer.

Jack Huynh has worked at AMD since 1998 and started as an engineer.

© Les Numériques

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With the advent of AI, AMD has become aware for several months of the importance of software over hardware. It is no longer enough to offer the best processor to obtain the best final experience, we must provide the best ecosystem to developers so that they offer the best software to the end user.

Huynh takes Nvidia as a model, which introduced Cuda seven years ago and whose integration is now paying off in the age of AI. As a reminder, Cuda allows you to use GPUs to perform calculations previously reserved for processors. Huynh also recalls the importance of this software-hardware symbiosis with the launch of Copilot+ PCs in ARM and of which the entire Windows software library is not perfectly compatible.

AMD wanted to reiterate the importance of an NPU in a laptop PC.

AMD wanted to reiterate the importance of an NPU in a laptop PC.

© Les Numériques

To achieve this nesting, AMD now wants to discuss with software and application developers to find out their needs in order to offer them the appropriate software tools, then design the processor that will respond perfectly to the software tools. Previously, this path was reversed: AMD designed a processor, then the tools to exploit them and the developers had to work with them.

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Thus, in three years, AMD has, according to Huynh, tripled its workforce dedicated to software and the brand does not intend to stop there since it hopes to catch up with Intel and Nvidia.

Offer the best possible processors

The current strong demand for server processors – particularly due to the AI ​​boom – is pushing AMD to review its release cycle for new server processors, the Instinct. Instead of a cycle of 18 months or more, AMD will try to implement a cycle of 12 months to respond to a highly competitive sector.

Image generation is already possible on a Ryzen 8845HS locally.

Image generation is already possible on a Ryzen 8845HS locally.

© Les Numériques

For the general public, AMD is much more confident with its Ryzen AI 300 processors for laptops announced at Computex, the release of which is scheduled for July 15. Asked about the lack of Copilot+ compatibility for the release, Huynh is confident in ensuring that this compatibility will occur before the end of the year. A blessing in disguise according to Huynh in view of the setbacks that Microsoft is encountering with the integration of AI functionalities in Windows, in particular with Recall. This will give Microsoft time to refine its Copilot+ PC.

The just announced ZenBook S16 from Asus running F1 2024 on its integrated graphics part.

The just announced ZenBook S16 from Asus running F1 2024 on its integrated graphics part.

© Les Numériques

Finally, while the entire industry has its eyes on AI, we asked Huynh about the absence of NPU in the Ryzen 9000 for desktop. The latter explained to us that space was limited on a processor and that currently, the Ryzen 9000 being intended for gamers, the integration of an NPU is clearly not the priority, the brand wishing above all to offer the best possible gaming processor.

AMD is particularly proud of the longevity of its AM4 platform released in 2016.

AMD is particularly proud of the longevity of its AM4 platform released in 2016.

© Les Numériques

On this subject, AMD is aware of the popularity of its Ryzen 5 among gamers and intends to continue to offer mid-range processors with a particularly aggressive performance/price ratio. The release of the Ryzen 9000 should take place at the end of July at attractive prices in order to take advantage of Intel's small form in the desktop processor segment.

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