Pixel 9, Pixel 9 Pro XL, Pixel Watch 3: Google announces a summer event to present its new smartphones

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For several generations, Google has gotten into the habit of unveiling its new Pixels in the fall, more precisely during the month of October.

We indeed discovered the Pixel 6 on October 19, 2021, the Pixel 7 on October 6, 2022 as well as the Pixel 8 on October 4, 2023. A launch at the same time for the Pixel 9 therefore seemed more than likely.

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Google finally made it official on June 25, 2024 that its next smartphones would be announced in the middle of the summer period: August 13. A decision that seems to be supported by the competition, redoubling its efforts to promote its artificial intelligence.

Samsung indeed announced Galaxy AI in January with the Galaxy S24, and is preparing to add another layer with the Galaxy Z Fold 6 and Z Flip 6. Moreover, the South Korean firm also confirmed the date of its presentation event yesterday:next July 10.

For its part, Apple unveiled its features in June under the name Apple Intelligencewhich will arrive in the fall with iOS 18, iPadOS 18 and macOS 15 (except in Europe). Apple's AI should also be a key marketing element of its future iPhone 16expected for the month of September.

Thus, Google has a niche halfway between Samsung and Apple to go all out on the artificial intelligence embedded in its new devices.

The promotional video for the August 13 event also confirms the arrival of the ninth generation of Google smartphones with a discreet “IX”. We can also see some curves and the new photo module of the Pixel 9. A small star is placed at the end, an icon used by Google to identify its Gemini generative AI.

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