Truepic: This still little-known company may well become very important in the future

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Truepic intends to offer a vision of what is done by AI or not

Truepic intends to offer a vision of what is done by AI or not

With the increasingly obvious democratization of artificial intelligence on different Internet channels, it will become more and more difficult to discern the true from the false, the artificial from the real. There are already, at present, numerous tools whose main objective is to determine whether images or text have been generated by artificial intelligence, but these ultimately prove to be unreliable: they often find false positives, which then annihilate all their usefulness.

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If a trained human can still have the eye to determine whether an image is artificial or not, what will it be in a few months, or even a few years? The waves of disinformation that could result from widespread use of artificial intelligence are scary, and it is for this reason that several companies are beginning to swarm to try to anticipate the phenomenon.

Tag edited or AI-created images

This is the case of Truepic, a company that has been trying to tackle this problem for years now. It therefore offers software that adds cryptographic metadata to images, identifying and tracking artificial intelligence manipulations. In other words, Truepic “marks” an image as AI-generated or AI-edited, then allowing anyone to verify the tag. It's a simple way to offer its users insight into what's real versus what's artificial. The system can also determine whether a real image has been modified with the help of AI, for example: it allows you to see both the original image information and the information related to the AI ​​manipulation.

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The main obstacle Truepic faces is its accessibility: currently, for an image to receive a secure tag determining whether it contains AI or not, the device or application that creates or manipulates said image must support Truepic. In other words, this system only works if Truepic is installed and used massively. To overcome this size problem, Truepic has therefore joined forces with Qualcomm: in the Snapdragon 8 Gen 3 chip, the Truepic software is directly integrated. This means that an image manipulated on a phone with this chip will be immediately tagged. From then on, another smartphone with this chip will immediately have access to the photo's identification information.

Snapdragon 8 Gen 3 in sights

Snapdragon 8 Gen 3 in sights

This is an important first step, but far from sufficient: for such a system to be effective, it must be democratized everywhere, on all types of systems, in order to offer sufficient vision on the real or artificial content of an image. There is no doubt that the work ahead of Truepic should be tiring, but collaboration with giants like Qualcomm is a crucial step for its success.

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