Ligue 1 rights: French football soon on the Max streaming platform?

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The interminable saga of the Ligue 1 broadcasting rights for the period 2024-2029 took a new twist this Friday, July 5, 2024.

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At the end of its board meeting, the LFP (Professional Football League) did not decide in favour of the service DAZNdespite an offer of 375 million euros per year, because the offer of another streaming platform came on the table.

An offer of 600 million euros

As reported by our colleagues at The Teamthe LFP has not (yet) accepted DAZN's generous offer for eight out of nine matches per league day. Why? Warner Bros. Discovery's Max streaming platform has entered the negotiation dance.

Warner Bros. Discovery has thus made an offer of up to 600 million euros per year (depending on the number of subscribers) for the television broadcasting rights for Ligue 1 and Ligue 2. Enough to make the LFP reconsider the deal, which has not, however, ruled out the possibility of having a 100% Ligue 1 channel integrated into the Max bouquet.

The new streaming platform Max, launched in France on June 11, will soon offer the Paris 2024 Olympic Games in their entirety and already has a Sports option thanks to its Eurosport channel. It therefore seems determined to strengthen its offer by adding the elite of French football to its bag.

As a reminder, it was Amazon Prime Video that was broadcasting Ligue 1 during this 2023/2024 season. Amazon's streaming service had offered a Ligue 1 Pass for €14.99/month in addition to the Prime subscription, and this for 80% of the meetings.

Max's offer, which according to The Team was more successful than DAZN's with club presidents at this morning's board meeting, will be reviewed and detailed this Saturday at an emergency meeting of Ligue 1 clubs. A decision will be taken at the end of it. This is once again a case to be continued.

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