Xiaomi overtakes Apple: big fall before iPhone 16 launch

For the first time in three years, Xiaomi has overtaken Apple and taken second place in terms of monthly sales volumes. But this spectacular growth is mainly due to a seasonal decline of the Californian company.

Xiaomi confirms its meteoric rise

The data shows a fairly stable month-on-month growth for Xiaomi. As for Apple, this is a usual decline before the launch of a new generation of iPhone.

Samsung keeps his first place with a major lead over its two competitors. However, with the launch of the iPhone 16 rangethe gap between Apple and the Korean leader could narrow. Until the release of the Galaxy S25.

High-end and foldable smartphones are attractive

Xiaomi's growth is not limited to existing markets. The Chinese company is diversifying its offerings while reaching new territories to sell its smartphones. And its success is not limited to entry-level and mid-range devices, contrary to popular belief.