This iconic household appliance brand is making a strong entry into the full-automatic coffee machine market

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KitchenAid coffee range

KitchenAid full-auto machines

© KitchenAid

In France, the coffee bean market is doing well, thank you very much. It is recalled that sales of fully automatic machines with grinder jumped by 45.8% in 2021 and even if unequipped households are becoming increasingly rare, there are still a few diehards to convince, a few machines to replace and therefore, a few market shares to conquer. It is therefore not so surprising to see a few manufacturers who are still relatively absent bursting into this sector with big teeth. This is the case of KitchenAid, a specialist in small household appliances, which is marketing not one, not two, but three new full-auto coffee makers.

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