Netflix expands account sharing and launches new option to avoid ads

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Netflix has updated its Standard subscription with ads.

Netflix has updated its Standard subscription with ads.

© Netflix

Launched in November 2022, the subscription with ads from Netflix has proven for almost two years its significant popularity.

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But unlike the other Standard (€13.49/month) and Premium (€19.99/month) offers, it was not possible to add users outside the household to your account… until now.

Sharing extended to all accounts

The service announced on Tuesday, September 24, the gradual launch in several countries – including France – of a new option for the least expensive subscription on their schedule: the Standard offer with advertising.

Indeed, it will soon be possible to add an additional user who is not part of the household to your Standard account with advertising, as is already the case for other subscriptions, for the modest sum of €4.99 per month. They will thus have the right to access the same catalog with advertising as the owner of the account.

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Netflix is ​​however adding an interesting variation to this new option: the possibility for this additional user to pay one euro more than expected – i.e. €5.99/month – and to enjoy the profile this time without advertising… While for his part, the owner of the account will still be entitled to advertisements.

Ultimately, it will therefore be possible to pay only €5.99 per month and enjoy the streaming platform without any advertising… when Netflix's Standard subscription without advertising still costs €13.49. Surprising, to say the least.

Netflix's current pricing schedule.

Netflix's current pricing schedule.

© Netflix

A way for the service to convince the last remaining hesitants to take the plunge and to approach a friend who is already a customer to subscribe in turn at a lower cost.

If this new option is not yet available, it is only a matter of weeks. And this should allow Netflix to increase their number of subscribers a little more to go and tickle the symbolic bar of 300 million customers worldwide.

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