Free tasting of Wraps and Sandwiches – Pop-up The Phamacy by Heura
And a new good deal for all the leggy bellies in Paris! Heura Foodsthe Barcelona plant-based meat start-up, is back with a brand new concept in the heart of the capital. To mark the arrival in stores of their new plant-based white ham, the brand is setting up a pop-up on rue du Temple from October 10 to 13, 2024, with thousands of snacks offered as a bonus.
At the restaurant and at the pharmacy
For the launch of its new product, Heura decided to combine culinary pleasures and awareness of public health and the environment. And for good reason, the latest research from the WHO reveals that regular consumption of processed meat – such as ham – can increase the risk of developing type 2 diabetes or other health problems by 15%. Heura therefore offers a new plant-based alternative, made from natural ingredients, without additives and without saturated fats. An alternative that is still rich in protein, with a higher nutritional content and a texture faithful to traditional ham.
With this in mind, Heura is launching The Phamacy, an ephemeral culinary experience that feels like a visit to the pharmacist. In a pharmacy setting, you will find staff in medical clothing as well as a menu presented in the form of a prescription detailing each ingredient. A gourmet prescription in short.
Free wraps and sandwiches
With this new pop-up, you will have the opportunity to taste the famous 100% vegetable white ham through two gourmet recipes. On one side, we have the wrap and its creamy base of sweet potato hummus, its fresh spinach leaves, its roasted eggplant, its marinated red onions and of course its Heura ham. On the other hand, we have the baguette sandwich which smells of the Mediterranean with roasted peppers, sun-dried tomatoes, fresh basil, peperoni pesto, pieces of pistachio nuts, without forgetting the famous Heura ham. The good news in all this? These two snacks are distributed completely free of charge throughout the duration of the pop-up, in order to introduce as many Parisians as possible to the benefits of 100% plant-based products.
Phamacy by Heura
64, rue du Temple – 3rd
From October 10 to 13, 2024
Thursday to Saturday from 11 a.m. to 7 p.m. and Sunday from 11 a.m. to 4 p.m.
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