Netflix exceeds 282 million subscribers and shows insolent results

Each quarter, Netflix reveals its financial results. And the “Q” (or “quarter” in English) follow one another and look the same for the streaming giant. While the platform had already displayed 8 million new customers in the second quarterit again reported positive figures during its Q3. We take stock.

35.5 million additional subscribers in 2023

From July 1 to September 30, Netflix added 5.1 million subscribers to its service, surpassing analyst estimates, and reaching a total of 282.72 million customers worldwide.

For now, the platform has gained 35.5 million subscribers in 2024, an increase of 15% compared to last year. This positive dynamic is explained in particular by the success of the Standard offer with advertising (€5.99 per month in France), which today represents 50% of new subscriptions.

This plebiscite is also due to the arrival of popular programs in the catalog of the SVOD service during this third quarter: seasons 4 ofUmbrella Academy And Emily in Parisseason 6 of Cobra Kai or the series Monsters: The Story of Lyle and Erik Menendez have all been important loss leaders.

Netflix has not announced an increase in the prices of its subscriptions in the United States, as had been anticipated by the expertsthe platform will continue to remove its Essential offer (at €8.99 per month) in Brazil and other countries, as it has done in France last quarter.

Netflix also supported the engagement of its subscribers, and announced the statistic of “two hours per day per paid subscription on average, despite the impact of paid sharing”.

These figures, while impressive in themselves, are interesting to put into perspective in relation to Netflix's direct rivals. The number of subscribers to Prime Video is thus estimated at 210 million worldwide (up 5%), when Disney+ has been stagnating for several quarters around 150 million customers. The platform with the red N therefore remains the leader of SVOD platforms in the world, by far.