Apple wants to rent its films to other platforms to cover its losses

In France, subscribers to Canal+ have the opportunity to watch Apple TV+ programs via their subscription to the encrypted channel and its myCanal platform.

But it could well be that in the future, the general public will also be able to see films produced by Apple's streaming service on other platforms… or even on traditional television channels.

Apple films soon on TF1 or France 2?

According to our colleagues at Bloombergit seems that Apple TV+ is looking to make itself more widely known. With this in mind, the firm would have hired a salesperson responsible for licensing Apple-branded films to other companies, such as foreign television channels or pay-per-view rental or digital purchase operators.

The idea would thus be to increase sales of Apple's cinema branch, and to make its content better known to the public. A priori, this would currently only concern Apple films and not the original series available on Apple TV+.

As pointed out BloombergApple spends billions of dollars on its original content and it generally receives good reviews from viewers and the press, but it struggles to attract a large audience on Apple TV +. As a result, the streaming service does not bring in any money for the company.

Renting its films to third parties will therefore also allow Apple to generate more revenue and promote its content elsewhere than on its own service.

As a reminder, in the United States, Apple TV+ recently reached a deal with Amazon to become a paid option of Prime Video Channels, again in the hope of increasing its number of subscribers.

Since its creation in 2019, Apple has produced more than sixty films (fiction or documentaries) for its Apple TV+ platform. Among them, we can note Wolfwalkers, the Oscar winner CODAthe musical Spirited, Tetris with Taron Egerton, Napoleon by Ridley Scott, Argyle by Matthew Vaughn or the recent Wolfs with Brad Pitt and George Clooney.