Netflix is once again raising its prices, including subscription with advertising
This Tuesday, January 21, Netflix revealed its latest financial results. Very good, even records, these allow the streaming platform to exceed 300 million subscribers.
Confident in its strategy, Netflix therefore decided, a little out of step with what the experts predictedto… raise its prices again in the United States.
A new aggressive increase
Let us immediately note that this increase, which will be applied from the next invoice, does not (yet) concern France. Users in the United States, Canada, Argentina and Portugal are the first “lucky” ones to see the price of their subscription inevitably increase.
In fact, this time all plans are affected, including the option to add an additional member to an account. The latter thus goes from $7.99 to $8.99 per month (it is currently €4.99 in France).
On the subscription side, the Standard plan goes from $15.49 to $17.99 per month, a steep increase of $2.50. This solution, which allows you to broadcast in FHD on two screens simultaneously, is currently billed at €13.49 per month in France.
The Standard version with advertisements, responsible for Netflix's excellent subscription figures, also increases for the first time, from $6.99 to $7.99 per month (€5.99).
Finally, Netflix Premium is not forgotten: the most expensive package now costs $2 more each month, going from $22.99 to $24.99 per month (€19.99 currently in France).
There is no doubt that with these increases, Netflix is increasingly trying to push users towards the formula boosted by advertising. No information has yet been announced on any repercussions of these new American tariffs in France, but this should happen without surprise in the coming weeks. The Digitals will obviously keep you informed.
Netflix wants to maintain its lead
To justify this increase, Netflix plays a classic verse: “As we continue to invest in programming and deliver more value to our members, sometimes we'll ask them to pay a little more so we can reinvest in making Netflix better.“
The firm's boss, Greg Peters, nevertheless comments: “We think our starting price (Standard with ad, even after the hike) is incredible entertainment value. And it's a very accessible entry point.“
As a reminder, the last price increase for Netflix in France dates back toOctober 2023. It therefore remains to be seen when the ax will fall in France, if all the formulas will be affected, and to what extent. An increase of one or two euros is probably not far away.
