Peugeot Motocycles becomes Peugeot Motocycles Groupe, a reorganization into five key brands
Who says new year says good resolutions. And this Tuesday, January 14, 2025, Peugeot Motocycles announced a major transformation. With 127 years of history, the company becomes Peugeot Motocycles Groupe and now includes five distinct brands:
- Peugeot Motorcycles for the brand's high-end products;
- Kisbee will concern the group's accessible and reliable scooters;
- Django will concern vehicles which are intended to be more designer;
- The brand BSA Motorcyclesrecently resurrected, aims to appeal to vintage-loving bikers;
- Finally, DAB Motors will embody the group’s technological innovations.
A vision of the future
With this restructuring, Peugeot Motocycles Group displays a bold and optimistic vision for the future. The watchword? Innovation, quality and adaptability. The objective is to meet the real needs of users while meeting current economic and environmental challenges.
The DAB Motors 1α, an electric motorcycle with a sleek and futuristic design, designed for high-end urban mobility.” © DAB Motors
As a reminder, Peugeot Motocycles invested in DAB Motors in June 2023 in order to launch production of the Concept-E. A 125cc equivalent electric motorcycle with premium finishes and made in France in Beaulieu-Mandeure (Bourgogne–Franche-Comté). The manufacturer also has the DAB 1α which is limited to 400 units.
