Peugeot Motocycles becomes Peugeot Motocycles Groupe, a reorganization into five key brands

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Who says new year says good resolutions. And this Tuesday, January 14, 2025, Peugeot Motocycles announced a major transformation. With 127 years of history, the company becomes Peugeot Motocycles Groupe and now includes five distinct brands:

  • Peugeot Motorcycles for the brand's high-end products;
  • Kisbee will concern the group's accessible and reliable scooters;
  • Django will concern vehicles which are intended to be more designer;
  • The brand BSA Motorcyclesrecently resurrected, aims to appeal to vintage-loving bikers;
  • Finally, DAB Motors will embody the group’s technological innovations.

A vision of the future

With this restructuring, Peugeot Motocycles Group displays a bold and optimistic vision for the future. The watchword? Innovation, quality and adaptability. The objective is to meet the real needs of users while meeting current economic and environmental challenges.

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Front three-quarter view of the DAB Motors 1α electric motorcycle in white and black, with modern and minimalist details.

The DAB Motors 1α, an electric motorcycle with a sleek and futuristic design, designed for high-end urban mobility.”

© DAB Motors

As a reminder, Peugeot Motocycles invested in DAB Motors in June 2023 in order to launch production of the Concept-E. A 125cc equivalent electric motorcycle with premium finishes and made in France in Beaulieu-Mandeure (Bourgogne–Franche-Comté). The manufacturer also has the DAB 1α which is limited to 400 units.

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