Tesla: fall of 63 % of sales in France, Europe in the face of an unprecedented sinking
Tesla registrations in Europe experience a disturbing drop, the magnitude of which varies depending on the market. The latest figures show a dizzying fall in sales: in France, a drop of 63 % was recorded, while Spain saw its registrations collapse by 75 %.
This decline is a reflection of a complex situation, mixing seasonal factors and production challenges. If some points are predictable, others highlight deeper problems for the brand.
A tumble in all markets
The figures of January 2025 confirm this negative trend on the entire European market:
- United Kingdom: 1,293 registrations (-18.2 % compared to January 2024)
- Portugal: 380 registrations (-31.0 %)
- Norway: 663 registrations (-40.2 %)
- Denmark: 451 registrations (-40.9 %)
- Netherlands: 926 registrations (-42.5 %)
- Sweden: 394 registrations (-46.0 %)
- France: 1,141 registrations (-63.4 %)
- Spain: 269 registrations (-75.4 %)
In some countries, the fall is spectacular, especially in France (-63 %) and Spain (-75 %). This brutal drop does not go unnoticed, and many associate it with the drop in popularity of Elon Musk. In Sweden, a recent study also shows that only 11 % of respondents have a positive opinion from Tesla, compared to 19 % before. The detractors are soaring.
An image crisis, but not only …
In some countries, such as Sweden, Tesla favorable opinion has decreased sharply. A study shows that only 11 % of Swedes have a positive image of the brand, against 19 % the previous year.
But if the image of Musk weighs on Tesla, other factors explain this fall. Already, the first quarter is always slower for the brand, which empties its stocks at the end of the year to inflate its figures. But this phenomenon was already present in 2023.
Also, Chinese manufacturers are now playing a major role. Brands like Byd, which is a dizzying success in the United Kingdom,, Nio And Xpeng Land with very competitive electric vehicles. Without mentioning MG and some of his models, such as theBreak MG5or the MG4. These cars are not only attractive by their prices, but also by their advanced technology.
The massive supports of the Chinese government allow these brands to offer unbeatable prices. In Europe, they are attracting more and more consumers, especially those looking for alternatives to traditional European and American actors.
But the European rivals of Tesla, as Renault, who won the car title of the year with his R5Volkswagen or Peugeot, do not remain their arms crossed. They multiply initiatives to attract buyers, with competitive prices and customer service closer to local needs.
Finally, the recent turn towards The new Tesla Model Y complicate the situation. The transition to a new production temporarily disrupts the offer, accentuating the difficulties of an already volatile market. If Tesla manages to restore confidence and streamline its production, the stakes remain in size to regain the favor of French consumers.
