Dazn further lowers the price of his subscription to watch Ligue 1
End -of -season pass © Dazn
To seduce at all costs, it is the watchword at Dazn. After clearly too high prices when the Ligue 1 season was launched, the group tried everything to return to the heart of football enthusiasts, having since opted for illegal solutions like the IPTV.
The latest test to date for the official competition broadcaster has a name: the “End of season pass”. Available from February 3 to March 3, 2025, this offer is offered at a single price of € 49, 20 € less than the previous formula, alias THE “Mid-season pass”.
A new price drop
By strain, users will be able to enjoy Ligue 1 until May 18, the last day of the 2024-2025 season. They will then be able to console themselves until July 31, 2025 with the other competitions available on the platform: Betclic Elite, PFL, UEFA Women's Champions League, the FIFA club World Cup, Glory or even Jupiter Pro League.
The opportunity to watch a wide range of football matches, but also basketball and combat sports. It remains to be seen whether this will be enough to attract new subscribers.
As a reminder, Dazn could abandon the rights of Ligue 1 in the event that it does not reach the threshold of the 1.5 million subscribers by December 1 (exit clause). A situation that could clearly occur to believe the latest information of RMC Sportsmentioning a total of 500,000 subscribers at the start of February 2025.
The start of the 2025-2026 season should be an essential turning point for Dazn, with the aim of seducing the public from the start with an unbeatable offer, which would allow it to reach the objective of so coveted subscribers.
To do this, it seems that a tariff placement similar to what Amazon Prime Video and his Ligue 1 pass proposed at the end of its dissemination rights : € 14.99 per month without commitment or € 99 per year. A formula with advertising at more affordable prices could also be a solution.
