How to optimize your research on LinkedIn to better network?

Linkedin has become much more than a simple professional networking tool. In 2024, the platform had more than a billion members around the world, offering countless opportunities for professionals. However, to take full advantage of it, it is essential to master advanced research features. How to optimize your research to better target good people and good opportunities? Here are tips for exploiting the tools that Linkedin provides you with.

Linkedin: an essential tool for professionals

With nearly a billion members in 200 countries, Linkedin has established itself as the first professional social network in the world. If its primary function was to connect individuals within their professional field, LinkedIn today is also a tool for career development, acquisition of talents, and promoting the company.
According to the latest statistics, 44 % of users go to LinkedIn at least once a day, and 92 % of recruiters are looking for candidates there. But one of the main assets of LinkedIn lies in its ability to carry out precise and targeted research.

Whether you are a recruiter looking for the ideal profile, an entrepreneur looking for new business partners or a professional wishing to extend his network, fully understand the functionalities ofA LinkedIn Research is essential. We will help you optimize your research in order to better exploit the possibilities of the platform.

Well -controlled research, optimized results

One of the most powerful aspects of LinkedIn is advanced research, which allows you to filter the results according to different criteria such as the sector of activity, the location, the company, the title of post or the level of experience. These filters offer you a granularity which allows you to find very specific profiles in a few clicks.

To successfully successfully research LinkedIn, here are some practical tips from experts in the field, including the Walaxy platform, specializing in the automation of LinkedIn networking. First of all, it is important to properly define your goals: are you trying to recruit a specific talent, find a business partner or inspire you with the best profiles in your sector? Depending on your goal, you can refine your search criteria.

LinkedIn offers several levels of filters to help you in this task. Among the most used, we find:

• The location filter : You can look for profiles in a city, a country, or even near your geographical position.
• Keywords : It is essential to use relevant keywords to refine your results. This allows you to find profiles according to their expertise, their skills or their professional history.
• ** Schools and businesses **: These filters make it possible to target former students of certain schools or people working in a specific company.
• The level of experience : Depending on your needs, you can restrict research to junior, intermediaries or experienced profiles.

In 2023, Linkedin also joined features to visualize profiles directly via geolocated research or interact with common interest groups. This greatly facilitates the widening of its network and access to interesting profiles.

A growth engine for businesses and talents

Linkedin is not content to connect individuals, but it has also become a real growth lever for businesses. The platform allows you to have access to a pool of qualified employees, create targeted content campaigns, and interact directly with prospects.

A study carried out by Linkedin Marketing Solutions revealed that 80 % of marketing managers say that Linkedin is their main b2b lead acquisition channel, well in front of other social networks like Facebook or Twitter.

Linkedin's central role in recruitment

On the recruitment side, Linkedin remains an unmissable player. According to a study conducted by Jobvite87 % of recruiters use LinkedIn to find candidates. This shows the importance of maintaining a well -optimized profile and knowing how to position yourself properly in the search results.

One of the most recent features is the possibility of publishing job offers directly on the network, with the possibility of using the search tool to target very precise profiles according to the advertising criteria. A targeted approach that improves the conversion rate.

In summary, LinkedIn is a powerful tool, not only for professionals who seek to extend their network, but also for recruiters and companies that seek to develop. As you guessed, mastering advanced research is a key skill to make the most of this network.