“YouTube is the new television”: a year 2024 record for the video platform, announces its CEO

Forgive us with the old-fashioning of the article, but this February 14, 2025, YouTube will celebrate its 20th anniversary. To declare that the platform has enormously changed and well changed since its launch would therefore be an understatement.

The 2024 vintage will not have been an exception. In the annual letter Signed by his boss, Neal Mohan, YouTube takes stock of the past year and evokes the future.

TV exceeds mobile

Note immediately that the elements relayed below only concern the United States. The fact remains that by based on the viewing time across the Atlantic, the TV is now used more to consume YouTube than on mobile devices and computers.

According to Nielsen, YouTube is also number one of the streaming services for two years, ahead Netflix and others.

Neal Mohan says: “But the “new” television does not look like the “old”. It is interactive and includes elements such as shorts (yes, people watch them on televisions), podcasts and live flows, alongside sports, sitcoms and talk shows that people already like.“”

To further enrich this TV experience, YouTube works on several features. One of them, called “watch with”, is being tested and will allow creators to provide real -time comments and reactions to games and events.

Youtube thinks about the future

Today, in addition to 100 million subscribers to YouTube Music and Premium (including free trials), 8 million people are subscribed to the USA in the Youtube TV service. There is no doubt that the platform will want to inflate this last figure, especially since the firm has recently developed a special advertising format for TV.

Still in the USA, YouTube is also the most used platform to listen to podcasts. The firm also plans to improve the experience in 2025, with new tools for users and better monetization for creators. The latter should also take advantage of new ways of making partnerships with brands.

Finally, AI is obviously not forgotten, since YouTube promises to enrich and improve existing tools for creators, as neal Mohan explains again:

“”As impressive as the generative models are, creators tell us that they are the most enthusiastic about the way AI can help their everyday production. This is why we invest in tools to help them in the daily work of creation, such as offering a new video idea, a new title or a new sticker.“”

Fortunately, tools to identify content generated by AI and protect all users are also under development.

YouTube

YouTube is above all a participatory video streaming site where each user (professional and private) can create their own universe and share all their videos with others.

• Downloads:
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• Release date:
  02/11/2025
• Author :
  Google Inc.
• License:
  Free license
• Categories:
  

  Video – Internet

• Operating system:
  

  Android, online service, Windows 10/11, iOS iPhone / iPad