Apple Plans: The arrival of advertisements arouses general dissatisfaction

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Apple may well upset its plans application by introducing advertisements. A decision which, according to the last bulletin Power on From Mark Gurman, is part of Apple's desire to increase its income from services.

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Advertisements would soon arrive in Plans, Apple's GPS application

Since iPhone sales growth has slowed down in 2015Apple is increasingly betting on services such as the App Store, Apple Music, and TV+. A strategy that seems to be bearing fruit: in 2024, the firm generated nearly $ 25 billion with its services.

The idea of adding advertising to plans is not completely new. Apple has already made this bet in other applications such as the App Store, News or Stock Exchange. However, the integration of these advertisements in Plans now seems much more concrete. The planned model would be inspired by Google Maps: companies would pay to be better placed in search results.

On the forums, anger already rumbles

But this idea is struggling to convince. There are many who, after paying the high price for their Apple apparatus, believe they are entitled to escape these commercial intrusions. “As a long -standing Apple user, I can confirm that the deterioration of Apple products, all areas combined, has increased considerably in recent times”,, expresses One of them on Reddit, thus summarizing a widely shared disappointment. Others point out that Apple does not even subsidize its products thanks to advertising, which makes this perspective even more difficult to accept.

Some nevertheless defend this choice, believing that advertisements are necessary to maintain the quality of a service as complex as plans. Others point out that Advertisements are already present on competing applications Like Google Maps and Waze, making this change less surprising. But these arguments are not enough to appease general frustration.

Currently, Apple has not announced a precise date for the integration of advertisements in its application. According to the information available, the project is still in the preparation phase, without current technical development.