Byd is a threat to European electric vehicle manufacturers
Germany is therefore competed by new players on its own territory, in particular byd whose forecasts for 2026 are excellent. His Shark vehicle is preparing to invade the European market. However, the manufacturer may have a strong world notoriety, it is especially China that performed in terms of sales.
Byd is about to invade Europe with its vehicles
As reported Automotive NewsByd occupies only 31st place in terms of sales in the European Union and in the United Kingdom with just under 50,000 cars sold in 2024.
Byd therefore goes into an offensive strategy with the launch of a new compact electric crossover, local factories and two more luxurious brands. The manufacturer targets small SUVs in particular With its attot 2. But that's not all since hybrid vehicles are at the heart of its European strategyespecially in the south and east.
Byd is preparing the launch of Denza, which targets the German premium models with sales this year, and Yangwang in 2025, luxury brand with SUVs rivaling with Land Rover, Mercedes-Benz and sports cars.
In 2025, the best -selling model in byd in Europe was the Compact Atto 3 electric SUV (13,727 sales), the SEAL U SUV (11,721 sales) offered in electric and rechargeable hybrid and the compact electric city car (11,452 sales ).
Byd is therefore very dependent on the Chinese market. Sales increased by 41 % to 4.27 million units, making it the third world brand behind Toyota and Volkswagen. Of this total, 417,000 were sold outside China, especially in Europe. The firm is the sixth largest world car group.
In October 2025, the first European factory in Byd in Szeged in Hungary will launch its production. A second, in Izmir in Türkiye, will start in March 2026. The company did not specify the exact capacity of each factory but aims at 500,000 units per year at full capacity, the two sites combined. Their presence will give a long -term anchoring on the European market to the automaker, while creating jobs.
