“Unheard of on this scale”: Tesla broke a disturbing giving record, Elon Musk released by her followers
It is a figure that slams like a poorly closed door. In March, 21.9 % of holders of Tesla have swapped their vehicle against a competing model, according to Edmunds – An absolute record. In 2020, they were only 13.2 %, and 17.8 % in 2023. The trend accelerated. More than just commercial reflux: a strong signal of a disenchantment on the move.
Tesla: The big exodus of customers against the Musk era in Washington
The correlation with political news is too sighted to be ignored. Since Elon Musk left Silicon Valley for a colonnades office in Washington – where He pilots the Department of Government Efficient (DOGE) Under the Trump presidency – Tesla's imprint crumbles. Fewer buyers, more resales, and a seriously deceased image.
In the streets, protests are increasing. In front of factories, shops and even charging stations, slogans replace the marketing slogans. Add to this an action in free fall –42 % since the beginning of the year -and a media cocktail where vandalism, criminal fires, and mailish trials are mixed. The atmosphere is electric, but not in the right direction.
Another red indicator: 24 % of the former owners of Tesla left… with a petrol or hybrid car. “An increasing number of former Tesla owners now opt for hybrid vehicles or even internal combustion engines – a change in behavior that we had never seen on this scale before” they explain. A brutal back, almost symbolic. The share of research of Tesla models on Edmunds.com also fell 28 % between November 2024 (post-electoral pic) and February 2025. A real breakdown of interest.
In the retro, the competitors go up: Tesla lost 11 % of market share in the United States in January, while Ford, Chevrolet and Volkswagen resumed ground. A slow but constant shift, accelerated by the weariness of an increasingly reluctant audience to associate his car witha controversial figure of Musk.
Because Tesla, it's Elon Musk. And Elon Musk, today, divides more than he federates. As the storytelling Tesla figital, competition refines her arguments: milder price, new technologies, smoother image, like bydHyundai, BMW, etc.
