“57 % of the discounts were false”: Shein received a record fine in France for false price

Deal Score0

At the end of an in -depth survey, the French state inflicts a fine of 40 million euros on Shein for deceptive commercial practices. Artificial barred price, invented discounts, eco -residents: the DGCCRF methodically dismantled the doubtful mechanisms of the Chinese giant, well determined to recall that the rules of the e-commerce are not optional.

Advertising, your content continues below

Shein: 40 million euros fine in France for false prices and eco -balancing

Shein has just taken a serious reminder of order. At the end of a large-scale survey carried out by the National DGCCRF investigation service between October 2022 and August 2023, the Infinite Style E-Commerce LTD (ISEL), SHEIN sales manager in France, is sanctioned up to 40 million euros. In question: an avalanche of false promotions and baseless ecological promises.

First offense: illusory discounts. French regulations require that any promotion displays a reference price based on the lowest rate charged in the previous 30 days. However, Shein regularly ignored this rule, by presenting products as awarded that the price had just increased. Result: in 57 % of cases, there was no real price drop, 19 % displayed a discount lower than that announced, and 11 % represented disguised increases.

Second breach: eco -residents. The press release also pins Shein for its unjustified environmental allegations. The brand claimed a 25 % drop in its greenhouse gas emissions, and presented itself as “responsible” without solid evidence. However, its economic model – clothes at very low cost and in industrial quantities – opposes this green image.

The company accepted the fine within the framework of a transaction validated by the prosecutor of the Republic of Paris. The DGCCRF concludes by calling consumers to vigilance and stressing that allegations of sustainability are also regulated.

Remember that you can Report this type of practices directly via signalconsoan official platform that makes it possible to bring together disputes and helps orient the surveys.