BoursoBank stacks up customers in France and reaches a new milestone
BoursoBank, the subsidiary of the Société Générale group, continues to impress with its ability to attract new customers. The neobank has just revealed that it now has 7 million users in France. A performance that is all the more remarkable as this is the third consecutive year with more than a million new customers over the calendar year. And to think that it took twelve years, from 2005 to 2017, to reach its first million users. The passage from 6 to 7 million customers was done… in just 10 months. Since its creation, BoursoBank has therefore established itself among the general public as a credible alternative to traditional banks, thanks to a competitive offer and relevant digital services.
Key factors for success
BoursoBank's success is based on several factors that have enabled it to stand out despite the fierce competition that reigns in the world of online banking. The first of these factors lies in its pricing policy, considered attractive. The online bank has also claimed the title of cheapest bank in France for 16 consecutive years.
A complete range of products and services
BoursoBank also offers a wide range of banking products and services, meeting the diverse needs of its customers. The establishment highlights nearly fifty products covering all financial areas: everyday banking, stock market, savings, loans, insurance and good deals.
At the same time, BoursoBank's mobile application plays a central role in its strategy. The main channel of interaction with its customers since it is possible to do everything from a smartphone, it was distinguished by a comparative study carried out by the firm Sia Partners, ranking in second place worldwide. If this type of distinction is not always all-risk insurance, it still represents an indicator of overall quality.
on the path to profitability
Crossing the 7 million customer mark is only one step, says BoursoBank. The online bank is now targeting 8 million users by 2026, in accordance with the strategic plan unveiled by its parent company in September 2023. An objective largely within the company's reach, given its rate of acquisition of new current customers.
Achieving this objective should allow BoursoBank to return to profitability. The online bank is indeed counting on net revenues exceeding 300 million euros in 2026.
