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Amazon reveals Alexa+ which improves your daily life with AI: here are its features
Amazon Echo (4th generation)
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Sonos One
Launch price € 229
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Alexa+ is very important for Amazon which has invested billions of dollars in its assistant since its launch, in 2014. The aim is to integrate it into a multitude of devices, in particular to stimulate sales on its e-commerce platform .
What are the Alexa+ IA features?
“Alexa knows almost all aspects of your life, your schedule, your smart home, your preferences, the devices you use, the people with whom you are connected, the entertainment you like and many of the applications and services that You need “said Panos Panay, head of Amazon's devices and services during a launch event in New York.
Alexa+ is no longer content to respond to simple and isolated commands. She maintains a conversation followed, includes text and acts independently as a personal agent. But that's not all the AI offers you:
- Alexa+ is more conversational, intelligent and personalized, with a personality in order to improve the experience.
- No need to use the right sentence to get an answer, Alexa+ wants to be simpler and intuitive.
- It fits into services like Grubhub, Opentable, Ticketmaster, Yelp, Thumbtack, Vagaro, Fodor's, Tripadvisor, Amazon, Whole Foods Market, Uber, Spotify, Apple Music, Pandora, Netflix, Disney+, Hulu, Max, but also Philips Hue home automation devices, Roborock, Lutron And more.
- It is based on devices, the context and its knowledge for an intuitive, proactive and simple connected house experience. A single request allows you to manage several connected devices, create routines, etc. AI does not need explicit orders and adapts. For example, if you say that you are cold and that it is too dark, the assistant only adapts the thermostat and the light.
- Where the old version dealt with each request separately, Alexa+ continues complex actions and adapts to you. For example, if you are a vegetarian and a lover of Mediterranean or allergic cooking to certain foods. The AI uses this information to reserve an appropriate restaurant and then program a reminder, as a concrete possibility.
Alexa+ is similar to an essential in the face of competition. Apple has Apple Intelligence Integrated with Siri who rests himself on Chatgpt for complex requests, Google offers Gemini, etc. Amazon has helped popularize assistants: the integration of AI was necessary under penalty of missing the mark.
What price and what release date for Alexa+?
For the premium members, Alexa+ is integrated, without additional cost. For the others, it is $ 19.99 per month, above the $ 10 that spoke Reuters in his columns. The price is not very surprised by the magnitude of the investments requested in the AI.
The project was developed internally under the code name “Banyan”. Daniel Rausch, vice-president of Alexa, explains that Alexa+ relies on the technologies of the company Anthropic to whom we owe Claude. The stakes are great for Amazon with 500 million compatible devices worldwide. This base represents a major opportunity but also a risk of disappointing if the functionalities do not work well.
Alexa+ begins its deployment in March 2025 with some users and will be gradually available.