“A slap”: this viral and spectacular advertisement was entirely generated by IA

A father arrested on a road, a suspicious policeman, a tension that rises … we think of Fargowe guess the sordid, and yet it is water. Not just any: Liquid Death. But this time, the brand did not ask for anything. This spot, which has become viral on Instagram, Linkedin and Reddit, was neither funded nor validated by her. It was designed by three independent creatives, With the Google IA VEO 3 video tool. Result: a false ad so good that it ridicules the real.

An advertising Liquid Death generated by AI … and much better than the officials?

It all starts with a roadside control in the middle of a camber. The driver, a face eaten by dust and stress, tries to justify himself: he carries liquid death cans. The agent, imperturbable, tasted. And confirm: “It’s good”. But this is not the reason for the arrest.

Then linked a series of surrealist questions, all illustrated by the AI: a campfire in a red dress, a corpse in the trunk, a bowl of toxic waste. Each hypothesis, absurd and visually spectacular, is rejected in a dry tone. The fall, unexpected, straight touch to the heart: this is the birthday of the driver’s son. The agent takes out a cake. Father and son embrace. Then the Liquid Death logo appears, like a well -felt uppercut.

So here is “advertising”:

And yes, everything was generated by artificial intelligence. The script, the cutting, the visuals. And yet, there is a real storytelling lesson. The video combines post-apocalyptic aesthetics, black humor, paternal emotion and final punch. It checks all the boxes of an excellent advertising spot … without being official.

Liquid Death did not comment. And for good reason: this false pub is a free advertising, which fits perfectly with its subversive DNA. So much so that one wonders if Liquid Death will choose to ignore the phenomenon … or to take it back on your own?

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