Amazon vs Perplexity: the AI ​​war to do your shopping for you is declared

Amazon, the American giant founded by Jeff Bezossent a formal notice to the start-up Perplexity, asking it to stop accessing its platform via its AI agent.

Amazon accuses Perplexity to illegally retrieve content hosted on its servers, by ” scratching “automatically (scraping) its sites to copy data. A practice strictly prohibited by the conditions of use of the American giant.

Amazon attacks Perplexity

Perplexity has just received a formal notice fromAmazon. The AI-powered search engine is accused of using data from Jeff Bezos’ company without authorization. According to Amazon, Perplexity would have retrieved content hosted on its servers.

Amazon claims that Perplexity does not have the right to access its store, user accounts or their information through its disguised Comet AI agents.

Although the company recognizes that AI agents can improve the customer experience, it insists that these operate transparently, in order to allow providers to monitor their activity, prevent behavior harmful to the purchasing experience, maintain customer trust and protect the security of personal data.

Still according to Amazon, Perplexity also harms customers. The company explains that its platform takes into account criteria such as price, delivery speed and reviews to offer the most suitable products, which Comet does not do.

Harassment for Perplexity

In addition, Amazon accuses Perplexity of endangering the personal data of its customers, by being able to collect passwords, payment information, purchase histories and other sensitive data, while disclaiming any responsibility for security. Namely that the company Cloudflare had accused perplexity of the same defects.

For Perplexity, the formal noticeAmazon is only an attempt at intimidation, targeting its AI agent Comet who escapes advertisements and “misleading sales “. The start-up accuses Amazon of wanting to remove users’ rights to exploit AI for advertising purposes, calling this approach ” harassment “.

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