Apple loses $ 1 billion a year because of its Apple TV+ platform

Behind the critical successes of the series Severance,, Ted Lasso Or Silothe reality of the figures is painful for Apple and Its Apple TV+ platform.

According to a report by our colleagues from the site The information Published this Thursday, the apple firm would lose even more than a billion dollars a year in its video streaming service.

A (large) drop of water in an ocean of cash

Two anonymous sources have thus revealed to The information That Apple had spent no less than 5 billion a year to produce films, series and documentaries for its Apple TV+ streaming platform since its creation in 2019. The company had however reduced spending a little, spending “only” $ 4.5 billion in 2024.

For comparison, Netflix will spend $ 18 billion to produce films and series in 2025. A figure certainly impressive, but compensated by the income of its more than 300 million subscribers, where Apple TV+ stagnates around 45 million customers worldwide.

Far from the plethoric choice offered by Netflix (more than 7000 titles), Video premium (About 6000 titles) or Disney+ (Approximately 2400 titles), Apple TV+ only offers 184 series and 76 films to its subscribers, and only original productions.

An anomaly in the world streaming landscape, where platforms generally complete their internal productions with acquisitions from other studios to strengthen their offers.

Admittedly, this billion annual losses is a tiny drop of water for Apple, whose industry heart is not streaming, unlike Netflix or Disney+. It thus seems very ridiculous when it is put in perspective with the 93.7 billion profits generated by the company last year.

In addition, if the company does not reveal the specific income for Apple TV+, we can have a semblance of idea by looking at those of the streaming in general (including Notamlent Apple Music and the App Store), which climbed 14% last year, reaching 26.3 billion dollars.

Nevertheless, the firm is not the Salvation Army, and after years to establish (successfully) its reputation in entertainment, it may have come for the time to rationalize expenses and find a balance.

If success is there on the side of the series – with the excellent Severance,, Slow Horses Or Disclaim – The site is mainly on the side of the films. Stratospheric budgets of recents Killers of the Flower Moon (215 million), Napoleon (200 million) and Argyl (200 million) are an absurdity from an industrial point of view, and we make Apple lose a lot.

It will be very interesting to see how their investment policy is changing in the coming years. The next Apple to come is The ambitious film F1 With Brad Pittexpected in the cinemas on June 25, 2025, and whose budget is estimated at … $ 300 million.

As a reminder, Apple TV+ content are available via Canal+, from the first level of subscription.