Apple TV+: bad news, the price of the streaming service again revised upwards

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On the side of Apple, if there are cases that drive pretty well, especially on the hardware side, we cannot always say as much in other areas. This is the case of artificial intelligence for example, but also of the subject that interests us here: streaming. The latest news, despite many High quality series,, Apple loses a lot of money because of Apple TV+. Thus, in addition to reducing its costs, the apple firm has decided to increase its prices again.

Apple TV+ clearly increases its price in the United States, and in France?

Apple has just announced that today, Thursday August 21, 2025, the Apple TV+ price would increase for new subscribers. Those already will see the change arrive 30 days after the end of their current payment cycle.

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This third increase is around 30 %, since the subscription goes from $ 9.99/month to $ 12.99/month. If we speak in dollars, this increase is currently contained across the Atlantic. However, other markets will soon be concerned, and there is no doubt that France at € 9.99/month will currently be concerned.

Apple, on the other hand, indicates that the price of the annual subscription at 99 € was not going to move, as well as the Apple One packs. For the record, the service was launched in 2019 at € 4.99/month. Its price, which doubled in 2023, therefore almost tripled in 6 years.

Note that apart from the many programs added regularly to the catalog to justify this price increase, Apple TV+ is one of the last streaming platforms not to contain advertisements and to offer 4K, HDR and Dolby Atmos technologies without additional cost.

Finally, let us recall that in France Apple TV+ is integrated without additional cost to the offers of Canal+, thus making it possible to partially compensate for the increases operated by Apple.