Apple Watch sales in free fall: a revolution in the march for 2025?
Although all Apple Watch At first glance, the developments are still from the year year after year – whether in terms of design, performance or features. However, this is not enough to seduce consumers. A recent report of Counterpoint Research Indeed mentions a fall in sales in the past two years.
Sales at half mast for Apple Watch, innovation for 2025?
The figures of Counterpoint Research note a clear and clear drop in interest in the Apple Watch. According to information from the analysis firm, deliveries fell 14 % in 2024 compared to that of 2023. A situation all the more worrying after a decline already recorded by 10 % the previous year.
In addition to a lower attractiveness in 2024 for the Apple Watch, the lack of innovations on The Series 10 would not have been enough to convince new buyers or to motivate current users to change models.
Apple connected watches therefore do not have the coast to the latest news, thus suggesting a return in force at the start of the 2025 school year with the next models.
“Apple must focus on several points, including the introduction of new features, the launch of new Watch SE and Watch Ultra, and possible design updates”share thus Counterpoint Research.
It remains to wait a little month to discover the new features of Watchos 12 During the WWDC 2025, and until September for the formalization of Apple Watch Series 11, Ultra 2 and SE 3. On the material side, Few innovations are for the moment mentioned: between monitoring of blood pressure, improved connectivity and Lightly modified box.
