BBOX Return: Bouygues Telecom is already lowering the price of its fiber offer, always more attractive

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In August 2025, Bouygues Telecom launched a new fiber offer. Designed to inquire between the offer Pure fiber (€ 23.99/month, without TV and without commitment) and its higher -end offers (Bbox Must at € 35.99/month and Bbox Ultym at € 44.99/month), the BBOX BBOX formula is today faced with fierce competition in its segment. This is why the operator has already decided to slightly review its strategy by lowering the price of its BBOX formula.

Competition that has good for the consumer

Initially launched at € 28.99/month for one year, then € 35.99/month, the BBOX offer back to school 2 € to € 26.99/month the first year, then € 33.99/month. This formula being with a one -year commitment, it is therefore at least € 24 saved over this period. In the event of subscription to a Bouygues Telecom mobile package, this preferential rate continues to apply, even after a year.

Recall that the BBOX Return offers a fiber flow up to 1 GB/s for download and 700 MB/S in sending. It is less than the other offers of the operator, but largely sufficient for the common one. WiFi 6 is there, as well as unlimited calls in France and to more than 110 countries, as well as a 4K TV decoder with access to more than 180 channels.

Here is what the competition offers equivalent:

  • Free offers the Freebox Pop at € 29.99/month the first year, then € 39.99
  • Orange markets its Livebox Lite Fiber at € 29.99/month with 12 months commitment, as well as its SOSH box at € 24.99/month (optional decoder at € 5/month)
  • SFR offers its Power S fiber at € 26.99/month for 12 months and a Red by SFR offer at only € 19.99/month without commitment (optional decoder at € 3/month, 3 € more to go to WiFi 6)

Thus, outside of SFR, Bouygues is today the most aggressive with its Bbox returned to this segment.

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