Chrome is no longer for sale but Google is no exception to these sanctions which threaten its business

Google also escapes the prohibitions of agreements to highlight its default search engine on browsers of other publishers. However, the Mountain View firm undergoes sanctions that could threaten its business.

Google escapes the forced sale of chrome

Justice imposes measures that will influence the trajectory of competition but also the experience of Internet users. Now Google must transmit part of its research data to “Qualified competitors”.

The Department of Justice explains that the extent of Google’s data creates a barrier that is strengthening itself. Algorithms are continuously improved and bing, DuckDuckGo and other competitors are deprived of the “raw material” To progress.

Justice therefore thinks that there is an imbalance and the obligation of data sharing is therefore brutal for Google. On paper, the competitors’ search results could be of better quality when their systems are better trained.

Another court decision: the maintenance of the billions that Google spends with Apple, Samsung and other browser publishers to be as visible as possible. Justice does not prohibit these agreements but sets limits to allow partners to detach themselves from them and offer alternatives.

In fact, users of safari and chrome could see more promotions for other search engines than that of Google. This is not a very serious decision for the Mountain View firm but it allows at least to highlight other search engines.

For the general public, immediate effects may be discreet. You should expect more options on the devices where Google is solidly installed. Competition could also offer better research qualities to allow you to turn away from the GAFAM dependence that is Google.