Computer at € 99 and repair in three clicks: Back Market is back under the sign of sustainability

What if you bought an already obsolete computer? While Windows 10 will retire forced on October 14Back Market wanted to take the tendency against the tide and have just made a handful of announcements to encourage the public to buy second-hand machines and make their smartphones, tablets and computers last.

The reconditioned giant will market, at € 99, ​​computers under Chromeos Flex, A light operating system of which “Most of the computing power is deported to the cloud“Explains Thibaud Hug de Larauze, CEO of Back Market. The platform will also accommodate a repair program that will allow everyone and everyone to replace a broken screen or a worn battery in a few clicks.

The Too Good To Go of Technology

For Amandine Durr, product manager at Back Market, the forced passage to Windows 11 will cause “the greatest proliferation of electronic waste never seen“. To fight against the logic of Microsoft who wants to make you buy a computer to continue to receive updates, Back Market therefore drawn his”obsolete computer“. The platform will sell computers reconditioned a few years old, but equipped with Chromeos Flex. All for € 99.

The machines are inspected and repaired to be “impeccable“With components”that work perfectly well“Explains Back Market. A price designed to be accessible to those who do not necessarily have the means to buy a new machine under Windows 11.

Only a handful of computers will be sold at first before the wider opening of a category “obsolete“Barger on Back Market. The latter is intended to sell products still usable at very low prices, but which has visible defects.”It will be a bit like technology too to go“We are told.

The local garage for your smartphone

The repair platform, In connection with the Strasbourg network envywill be available directly on the Back Market website. The tool will allow you to obtain an immediate repair quote, will then offer you to send your phone for free to be repaired before recovering it “within 3 working days“At least at least, it will be limited to smartphones and tablets.

“”Today, when you have a concern with an electronic product, if you do not have an identified store near you to which you can trust, it is not always easy to have repair“, Explains Thibaud Hug de Larauze. Confidence is also a key factor for Back Market who wants to pose as credible and easy to access to democratize access to repair. Inspiration is openly looking for the car market.”With a car, if you have a glitch, you go back to the garage without problem“. The idea of ​​Back Market is precisely to become this”garage“For electronic products.

There remains the problem of 3 days without smartphones which may seem an eternity in a world where the permanent connection has become the norm. There, no obvious solution, except to potentially bring out an old telephone of the drawer for the time of the operation.

The first solution is to repair

This new step towards repair follows to a partnership knotted with Ifixit a few months ago already. “”A successful first step“, According to Thibaud Hug de Larauze, but who always comes up against the fear of the general public to repair their devices themselves.”It does not matter if it is not a blow in a band or two bands. This knowledge is an ingredient to democratize the circular economy“, Details the CEO. Finally, an option to enjoy a new battery will be offered for all smartphones purchased on Back Market.

With this launch, Back Market therefore hopes to be present on the three pillars of the high-tech circular economy, namely: repair, reconditioning and reuse. “”The world of tomorrow is repairable products“, hammers the CEO of Back Market”If I have a product that works and meets my needs, the first solution is first to repair“.

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