Do you like WhatsApp without advertising? It’s over
Users of other META services like Instagram or Facebook have been used for years for the significant presence of advertisements on these sites and applications. But those using WhatsApp messaging, bought in 2014 for $ 19 billion, have so far been spared the vast majority. But that will change, the company having decided to adopt new advertising formats to increase the profitability of the service.
Soon advertising displayed in WhatsApp
Until now, advertising was only in small quantities within the WhatsApp Business tool, with some users who have given their agreement. But after several years of testing, following a deployment which already seems in progress, everyone will be concerned, voluntary or not.
The good news is that advertisements will not (for the moment) pollute the discussions of the billion and a half of WhatsApp users. These new advertising spaces will only appear in the “Actus” tab, dedicated to statutes and chains.
“”We have been talking for years of our intention to create an activity that does not interrupt your personal conversations and we believe that the Actus tab is the right place for these new tools“Said the company.
How long before advertising in messages?
Regarding the content of these advertisements, as on Instagram it will be announcements integrated into the statutes, these ephemeral messages posted by users. It will be a question of classic advertising led by companies, but also of promotion for chains or paid subscriptions to channels.
There is no doubt that this should not increase the relative popularity of this part of the application, little visited by the majority of users, who are generally satisfied with the discussions section to exchange with their loved ones.
WhatsApp is free and secure instant instant messaging that allows you to keep in touch with all your friends or family, you can download it and install it on all platforms.
- License:
Free license - Author :
Whatsapp - Operating systems:
Windows 10/11, macOS, online service, Android, iOS iPhone - Category :
Communication
Capitalism obliges, and at a time when almost all online services are increasing their prices or the quantity of advertising displayed, it is probably only a matter of time before Meta cracks to open the valves more.
For the moment, Meta wants to be reassuring so as not to rush its users and encourage them to migrate elsewhere, as on signal: “I want to be very clear: your personal messages, your calls and your statutes will remain encrypted from start to finish. This means that no one, not even we can see or listen to them. They will never be used for advertising“, Underlines Nikila Srinivasan, a vice-president of Meta.
The firm also ensures that information from personal discussions, calls or groups will not be used for advertising targeting. Only the approximate location, the language of the telephone or the activity in this courier space will be used.
