Doppl: When Google virts the fitting room
It’s a bit on the sly that Google has just launched a new application, Doppl. Behind this name hides the very simple promise to allow anyone to virtually try a garment before buying it, simply from a photo. The operation is intended to be disarming simplicity, since the user must provide a photo of him at the foot, from which the application will generate an avatar respecting its proportions. Then, it only remains to import the image of the desired clothing so that Doppl first produces a static image of the avatar carrying the outfit, then a short video simulating the movement of the fabric.
An AI under the hood
To animate its application, Google relies on a generative AI model fed by the vast data of its Google Shopping platform. The algorithm is responsible for cutting the garment, adjusting it to the morphology of the user and simulating the way the fabric should fall, image by image. The Mountain View firm remains cautious, stressing that the final rendering of color, texture or cut can differ from the real product. Doppl therefore arises as a decision -making aid tool, not as a infallible mirror.
What Doppl is not (yet)
At the time of launch, not all types of clothing are recognized by the application. It is even quite restrictive since only the ups, the stockings and the dresses are supported. We will therefore have to wait to be able to try shoes, lingerie, swimwear or accessories. The application also requires a minimum definition of 512 × 1024 pixels for imported images to guarantee a quality result. Finally, to avoid melting its servers, Google has set up a monthly generation quota … the exact number of which has not been communicated.
A new manna for data
Recall that this is not Google’s first foray into virtual fitting. Since 2023, the American giant has already experienced in this area via his shopping tab, using models of all morphologies. With Doppl, the company therefore crosses a new CAP by offering a more personal experience, in a dedicated application. Of course, Google probably does not do that by philanthropy. Each clothing tried, shared or deleted constitutes a precious signal which allows Google to refine the knowledge of the tastes of its users and, by extension, the efficiency of its advertising ecosystem.
And the rest?
For the moment, only users based in the United States can download DOPPL, and age control prevents its use by minors. Google has not provided any indication of a possible deployment in Europe or other regions of the world, contenting itself with evoking “subsequent expansion projects”.
