Earthquake in high -end audio: Samsung bought Bowers & Wilkins, Denon and Marantz
Samsung is no longer content to make its screens shine: the Korean firm is now attacking the top of the Hi-Fi. By confirming the redemption of Masimo’s audio unit – via its Harman subsidiary – for $ 350 million, Samsung is getting their hands on legendary brands such as Bowers & Wilkins, Denon, Marantz or Polk Audio. An offensive that could rebathe cards in the global audio landscape.
Samsung offers the jewels of the world hi-fi to boost the galaxy ecosystem
The net is historic: Bowers & Wilkins, with its Nautilus speakers at more than $ 100,000, His PX7 helmets prized by puristsor Its Zeppelin connected speakersis one of those brands that breathe luxury and performance. Created in 1966 in England, the house has long been synonymous with acoustic refinement.
But the war treasure does not stop there. Denon, 115 years old, remains an essential reference in the field of AV amps, decks and sound bars. Marantz, renowned for its high -end amplifiers, completes this prestigious skewer. Everything is now under the leadership of Harman, owned by Samsung since 2016.
Here are all the brands bought by Samsung in one blow:
- Boston Acoustics,
- Bowers & Wilkins,
- Class,
- Technology definitive,
- Denon,
- Heos,
- Marantz,
- Audio polk.
This acquisition is also a long -term investment. Samsung plans to broadcast these audio technologies in all of its products: Galaxy smartphones, sound bars, televisionbut also wireless. Integration into connected services like SmartThings will also allow to weave a more coherent canvas between house objects, by capitalizing on brands already compatible or recognized in the audiophile sector.
With this new portfolio, Samsung no longer plays in the general practitioners: it aims for excellence. Harman, who will soon celebrate his 75th birthday, takes on a new dimension. “This buyout of Bowers & Wilkins solidifies our position as an absolute reference of global audio”said Dave Rogers, president of the Harman Lifestyle division.
