Netflix is a hit with its cheapest offer in 2025, despite price increases

The viewing of advertisements has become commonplace on streaming platforms, with subscriptions dedicated at a more accessible price. Netflix Also seems clearly seducing the public with this formula, used by almost one in two subscribers in the United States.

Already 49 % of American subscribers accept advertising on Netflix

While the quarterly results of Netflix will be announced this Thursday, July 17, the cabinet Antenna took the time to share crisp information on the favorite subscriptions of Americans in the first five months of 2025.

The opportunity to discover that the subscription Standard with advertising is very close to dethroning other offers, representing 49 % of subscriptions. A figure in strong increase compared to the previous two years: 20 % in 2023 and 39 % in 2024.

This formula launched in November 2022 quickly found its audience, preferring look at advertising To take advantage of Netflix at a reduced price. It must also be said that the increases in the tariff grid continue – which makes more and more want to go to the cheapest offer or to take a time of subscription punctually.

As a reminder, Standard with advertising was entitled to A severe increase of € 2 During the month of April 2025 in France, thus going from € 5.99 per month to € 7.99. The other formulas have not been spared, even if it means getting closer to the price of a subscription to Canal+, which should strengthen the reduction to this offer in the coming months.

It remains to be seen whether this dynamic will be confirmed during the presentation of the quarterly results. But one thing is certain: despite the repeated price increase, Netflix succeeded in his bet with the subscription Standard with ad ”which attracts more and more subscribers in search of more affordable access to the leading market platform of the SVOD.