“Police advertising”: because of Apple Intelligence, a complaint is filed against the company
Not everything goes well for Apple Intelligence. A complaint was filed against the Californian company for “Police advertising”.
Apple targeted by a complaint because of the AI
Departed in the United States district court in San Jose, the prosecution aims to obtain collective action status and damages for all those who bought an iPhone and other devices compatible with Apple Intelligence. The complainants believe that AI does not offer the promised features.
“Apple advertisements have cultivated a clear and reasonable expectation among consumers that these transformative features would be available upon leaving the iPhone”can we read in the complaint filed by the lawyers of the complainants. “Contrary to allegations of advanced AI capabilities, the products offered a considerably limited or completely absent version of Apple Intelligence, misleading consumers in terms of its usefulness and real performance.”
The development of AI at Apple goes wrong according to Bloomberg. Mike Rockwell takes commands from Siri and Tim Cook, disappointed by Apple Intelligence's performance, “has lost confidence in the capacity of the AI manager, John Giannandrea, to ensure product development.”
Not everything is going well internally for Apple
John Giannandrea retains his role in research on AI but loses his authority on Siri. According to internal sources, Mike Rockwell has been considered a successor for a long time. The engineer is now under the supervision of Craig Federighi, boss of Apple software.
John Giannandrea nevertheless retains its role in basic research in artificial intelligence, but loses all authority over Siri. According to internal sources, it “Considered Rockwell for a long time as a potential successor” in this strategic position. Mike Rockwell will now be under the direct supervision of Craig Federighi, the owner of Apple software.
But that's not all because another important figure joins Siri's team: “In recent days, Apple has started to transfer another senior executive from the Mike Rockwell team, Aimee Nugent, to the Siri group. Like Vorrath, it has the reputation of resolving difficult projects. These changes have enabled two of Mike Rockwell's trust leaders to assess the organization before it gets stronger.”
The new Siri official has never hidden his reservations about the vocal assistant: “With Apple, Mike Rockwell did not hesitate to criticize Siri, according to people familiar with the file. For years, he has been presenting senior vice-presidents to transform the voice assistant to make him more personalized. He also advises the IA group in recent weeks.”
The information Already reported, last April, internal tensions because of Siri in the corridors of Apple. The pro vision team had expressed its frustration in the face of the limits of the vocal assistant.
