Samsung wants to catch up with Apple in the race for lost luggage

This is one of the main uses of SmartTags, and more generally of Bluetooth trackers (Apple AirTags, Tiles, etc.). These small accessories slip easily into luggage and allow travelers to check the location of their suitcases, and therefore, when they take the plane, to know if they have taken their flight as planned.

Samsung intends to give a boost to its Galaxy SmartTagsthe first iteration of which dates from 2021, and version 2 was launched in 2023. The South Korean announces a partnership concluded with the airline Turkish Airlines: holders of a SmartTag can now send the company a link to the information provided by Samsung’s SmartThings Find service when their luggage is missing, by attaching, if they wish, a photo of the lost suitcase, to better facilitate the recovery operation.

Remember that SmartThings Find relies on Bluetooth Low Energy as well as Ultra Wideband (UWB) technology to locate objects carrying a SmartTag, and relies on some 700 million Galaxy terminals in circulation, according to Samsung figures, to create a tight-knit network.

Its partnership with Turkish Airlines is a first step towards new collaborations with more airlines, Samsung says. It will take no less to provide an alternative to Apple’s AirTags, which rely on the Find My network and are integrated into the baggage tracking of around fifteen airlines, in the United States (United, Delta), but also in Europe (Lufthansa, Austrian Airlines, Swiss, etc.).