The Electric State: Huge flop for Netflix's SF blockbuster

The film event of the year of Netflix is becoming a huge threw wet for streaming giant. The Electric State Sign a disastrous start during its first days of availability on the platform, especially in view of the titanic budget of the film and the big names in front and behind the camera. We take stock.

$ 320 million in the gutter

Directed by the Anthony brothers and Joe Russo (Avengers: Endgame), and of a prestigious cast (Chris Pratt, Millie Bobby Brown, Stanley Tucci, Giancarlo Esposito, Woody Harrelson …), this adaptation of the excellent retro-futurist comics of Simon Stålenhag had all the arguments to convince Netflix subscribers.

The streaming platform had obviously confidence in the project, since it allocated it an estimated budget rather dizzying of $ 320 million, making The Electric State One of the most expensive films in history.

As a comparison, it is as much asAvengers: Infinity War and more than Star Wars: The Last Jedi (300 million), and even the entire trilogy of Rings (260 million).

Suffice to say that with this invoice to be reimbursed, it had to be a success. But no bowl for Netflix, it is rather an industrial disaster, with only 25.2 million views during its first three days of availability on the platform.

Thanks to the excellent site of the site Netflix & Figureswe can see that The Electric State less well than productions with more modest budgets as Rebel RidgeOr The Guiltyand barely better than Rebel Moonthe big Bide Netflix of 2023.

An extremely weak launch that will not allow the film to hope to enter the top 10 of the platform, which was obviously the objective with a budget and a promotion of this dimension. At this rate, and as shown The expert Kasey Moore on xthe film should barely exceed 50 million views at the end of their career.

Why such a failure? Already due to the quality of the final product. The film transformed the exciting retrofuturist universe of Simon Stålenhag into a dull laundry can, without roughness and without much interest. On the Metacritic sitethe title records the bad note of 29 out of 100, when on Allociné The press and spectators are not more tender.

This also raises the question of the capacity to attract the crowds of Chris Pratt, and especially Millie Bobby Brown outside of Stranger Things. If the successes ofEnola Holmes 2 and The young lady and the dragon Last year nevertheless gives her a certain credit, she will have to prove her status as a star outside of Netflix.

The Electric State is also one more example that it is not enough to spend hundreds of millions of dollars, arriving with a handful of big names and drowning everyone in a juggernaut promotion to bring subscribers to launch your program.

If it may have walked in the past to Red notice,, The Gray Man Or You look up (which are in the top 10 of the most seen films of the platform), it is far from being a miracle recipe today.

And after Rebel Moon,, The Electric State is a new big flop for Netflix, which will undoubtedly revise its strategy on its very large budgets. Especially when the latest recent successes of the service are more modest productions, such as the good surprise Carry-on Or the great series Teenager Recently released.

• Look at the trailer for The Electric State ::